Ikea Fix

I am very happy that IKEA (PayPerPost’s new name) has taken the initiative about the Google Page Rank fiasco. I read this at their blog today:

Tomorrow, fingers and toes crossed, we’ll be calculating RealRanks for all PayPerPost users that have ITK (PPP Tools) installed. We’ll be displaying your RealRanks to you inside PayPerPost.com.

At the same time, Advertisers will be able to start segmenting opps based on RealRank. They’ll be able to choose to limit an opportunity to people in the top 10%, 20%, 30% and so on of the RealRank ranges.

…The new ITK (again, formerly known as PPPTools) simply monitors traffic on your blog. We track inbound referrers, unique visitors, page views, geographic location of your visitors, and also identify which PayPerPost and SocialSpark users visit your blog. We use the count of unique visitors, incoming links and page views in a mathematical equation to come up with a score for your site. The resulting score is also weighted in some areas. 70% of the score relates to unique visitors, 20% relates to inbound links and 10% to page views.

This is a thrilling development! IKEA has had this plan in the works for a long time, but they’ve sped up the process because of the Page Rank problem. Thanks, IKEA!

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